{"id":9733,"date":"2024-08-12T09:47:58","date_gmt":"2024-08-12T09:47:58","guid":{"rendered":"https:\/\/www.slovensko.ai\/?p=9733"},"modified":"2024-08-12T09:47:58","modified_gmt":"2024-08-12T09:47:58","slug":"bude-generativna-ai-zachranou-pre-amazon-a-stratovy-projekt-alexa","status":"publish","type":"post","link":"https:\/\/www.slovensko.ai\/en\/bude-generativna-ai-zachranou-pre-amazon-a-stratovy-projekt-alexa\/","title":{"rendered":"Bude generat\u00edvna AI z\u00e1chranou pre Amazon a stratov\u00fd projekt Alexa?"},"content":{"rendered":"
<\/span> 533<\/span> Viden\u00ed<\/span><\/div>

Amazon<\/strong> \u010del\u00ed zna\u010dn\u00fdm strat\u00e1m na svojich inteligentn\u00fdch reproduktoroch Echo, \u010do sa u\u017e dlh\u0161ie pova\u017euje za verejn\u00e9 tajomstvo. Tento produkt je s\u00fa\u010das\u0165ou takzvanej \u201estratovej l\u00edderskej\u201c strat\u00e9gie, ktor\u00fa si m\u00f4\u017ee dovoli\u0165 iba spolo\u010dnos\u0165 ve\u013ekosti Amazonu.<\/p>\n

Predaj hardv\u00e9ru so stratou m\u00f4\u017ee by\u0165 efekt\u00edvnou strat\u00e9giou, podobne ako v pr\u00edpade tla\u010diarn\u00ed a holiacich stroj\u010dekov, kde firmy nesk\u00f4r zisk kompenzuj\u00fa predajom spotrebn\u00e9ho materi\u00e1lu, ako s\u00fa atramentov\u00e9 kazety alebo \u010depele.<\/p>\n

Z h\u013eadiska roz\u0161\u00edrenia na trhu mo\u017eno poveda\u0165, \u017ee Amazonova strat\u00e9gia bola \u00faspe\u0161n\u00e1. Zakladate\u013e Jeff Bezos za\u010diatkom roka ozn\u00e1mil, \u017ee Alexa<\/strong> je pr\u00edtomn\u00e1 v 100 mili\u00f3noch dom\u00e1cnost\u00ed a funguje na 400 mili\u00f3noch zariaden\u00ed.<\/p>\n

Finan\u010dn\u00e9 v\u00fdsledky v\u0161ak ukazuj\u00fa \u00faplne in\u00fd obraz. Pod\u013ea spr\u00e1vy The Wall Street Journal Amazonova div\u00edzia zariaden\u00ed zaznamenala medzi rokmi 2017 a 2021 stratu 25 mili\u00e1rd dol\u00e1rov. Samotn\u00e1 Alexa \u00fadajne priniesla stratu 10 mili\u00e1rd dol\u00e1rov v roku 2022.<\/p>\n

Ke\u010f sa stratov\u00e1 strat\u00e9gia stane chronickou stratou, probl\u00e9m je na svete. Tento probl\u00e9m sa naplno prejavil koncom roku 2023, ke\u010f bola v r\u00e1mci Alexy prepusten\u00e1 \u010das\u0165 zamestnancov. S ro\u010dn\u00fdmi stratami v miliard\u00e1ch dol\u00e1rov a nepriazniv\u00fdm makroekonomick\u00fdm v\u00fdh\u013eadom, dokonca ani spolo\u010dnos\u0165 s ro\u010dn\u00fdm pr\u00edjmom presahuj\u00facim 600 mili\u00e1rd dol\u00e1rov si nem\u00f4\u017ee dovoli\u0165 t\u00fato situ\u00e1ciu ignorova\u0165.<\/p>\n

Alexa v\u0161ak nie je jedin\u00fdm inteligentn\u00fdm asistentom, ktor\u00fd v posledn\u00fdch rokoch za\u017e\u00edva pokles. Podobne ako Bixby a Cortana, aj z\u00e1ujem o Google Assistant a Siri medzi spotrebite\u013emi postupne kles\u00e1.<\/p>\n

Napriek tomu Google aj Apple ned\u00e1vno uk\u00e1zali, \u017ee nepl\u00e1nuj\u00fa svoje asistenty opusti\u0165. Na j\u00fanovej WWDC konferencii sa Siri dostala do popredia v\u010faka iniciat\u00edve Apple Intelligence, a Google tento t\u00fd\u017ede\u0148 potvrdil, \u017ee jeho Asistent dostane vylep\u0161enia v\u010faka technol\u00f3gii Gemini.<\/p>\n

Pod\u013ea spr\u00e1vy z roku 2021 od Bloombergu, aj ke\u010f je Alexa ve\u013emi popul\u00e1rna, v\u00e4\u010d\u0161ina jej vyu\u017eitia sa zameriava na tri z\u00e1kladn\u00e9 \u00falohy: prehr\u00e1vanie hudby, ovl\u00e1danie svetiel a nastavovanie \u010dasova\u010dov.<\/p>\n

B\u00fdval\u00fd ved\u00faci zamestnanec Amazonu sa pre WSJ vyjadril, \u017ee sa ob\u00e1vali, \u017ee po prijat\u00ed 10 000 zamestnancov skon\u010dia s \u201einteligentn\u00fdm \u010dasova\u010dom\u201c. Napriek v\u0161etk\u00fdm kritik\u00e1m, ktor\u00e9 Alexa po\u010das svojej existencie dostala, je toto mo\u017eno najz\u00e1sadnej\u0161ie hodnotenie.<\/p>\n

Aj ke\u010f Amazon pokra\u010doval v uveden\u00ed nov\u00fdch zariaden\u00ed Echo, vr\u00e1tane aktualizovan\u00e9ho Spotu minul\u00fd mesiac, zjavne spomalil svoj pr\u00edstup. Bezpochyby sa spolo\u010dnos\u0165 zam\u00fd\u0161\u013eala nad t\u00fdm, ako postupova\u0165 \u010falej. Rovnako ako Google a Apple, aj Amazon vid\u00ed generat\u00edvnu AI ako potenci\u00e1lne rie\u0161enie pre bud\u00facnos\u0165 Alexy.<\/p>\n

Probl\u00e9m, ktor\u00fd vyvstal z nedostato\u010dn\u00e9ho plnenia o\u010dak\u00e1van\u00ed, podnietil Amazon k zlep\u0161eniu Alexov\u00fdch schopnost\u00ed. Tret\u00edm stran\u00e1m sa pon\u00fakala mo\u017enos\u0165 vyv\u00edja\u0165 zru\u010dnosti pre Alexu v snahe urobi\u0165 ju u\u017eito\u010dnej\u0161ou. Amazon tie\u017e pracoval na zlep\u0161en\u00ed jej schopnost\u00ed vies\u0165 prirodzen\u00e9 rozhovory.<\/p>\n

V tomto smere generat\u00edvna AI skuto\u010dne men\u00ed pravidl\u00e1 hry. Platformy ako ChatGPT uk\u00e1zali neuverite\u013en\u00e9 schopnosti v oblasti prirodzen\u00e9ho jazyka. Koncom minul\u00e9ho roka Amazon nazna\u010dil, ako by mohla vyzera\u0165 bud\u00facnos\u0165 Alexy poh\u00e1\u0148an\u00e1 generat\u00edvnou AI.<\/p>\n

\u201eOd za\u010diatku sme na Alexu pozerali ako na slu\u017ebu, ktor\u00e1 sa neust\u00e1le vyv\u00edja a st\u00e1le ju zlep\u0161ujeme od jej uvedenia v roku 2014,\u201c uviedla spolo\u010dnos\u0165. \u201eNa\u0161\u00edm dlhodob\u00fdm cie\u013eom bolo urobi\u0165 rozhovor s Alexou tak prirodzen\u00fdm, ako je rozhovor s in\u00fdm \u010dlovekom, a s r\u00fdchlym rozvojom generat\u00edvnej AI sa toto v\u00edzie st\u00e1vaj\u00fa realitou.\u201c<\/p>\n

November zna\u010d\u00ed desa\u0165 rokov od uvedenia Alexy a Echo na trh. Toto je ide\u00e1lny moment na to, aby Amazon uk\u00e1zal, ako si predstavuje \u010fal\u0161\u00edch desa\u0165 rokov pre t\u00fato technol\u00f3giu. \u010ci Alexa dostane \u010fal\u0161iu dek\u00e1du, bude z\u00e1visie\u0165 od toho, ako sa jej v\u00fdvoj bude odv\u00edja\u0165 v nasleduj\u00facich mesiacoch.<\/p>","protected":false},"excerpt":{"rendered":"

533 Viden\u00edAmazon \u010del\u00ed zna\u010dn\u00fdm strat\u00e1m na svojich inteligentn\u00fdch reproduktoroch Echo, \u010do sa u\u017e dlh\u0161ie pova\u017euje za verejn\u00e9 tajomstvo. Tento produkt je s\u00fa\u010das\u0165ou takzvanej \u201estratovej l\u00edderskej\u201c strat\u00e9gie, ktor\u00fa si m\u00f4\u017ee dovoli\u0165 iba spolo\u010dnos\u0165 ve\u013ekosti Amazonu. Predaj hardv\u00e9ru so stratou m\u00f4\u017ee by\u0165 efekt\u00edvnou strat\u00e9giou, podobne ako v pr\u00edpade tla\u010diarn\u00ed a holiacich stroj\u010dekov, kde firmy nesk\u00f4r zisk kompenzuj\u00fa […]<\/p>\n","protected":false},"author":5,"featured_media":9737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[321,305,202],"class_list":["post-9733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-alexa","tag-amazon","tag-generativna-ai"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts\/9733"}],"collection":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/comments?post=9733"}],"version-history":[{"count":1,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts\/9733\/revisions"}],"predecessor-version":[{"id":9738,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts\/9733\/revisions\/9738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/media\/9737"}],"wp:attachment":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/media?parent=9733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/categories?post=9733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/tags?post=9733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}