{"id":18151,"date":"2025-11-18T09:15:06","date_gmt":"2025-11-18T07:15:06","guid":{"rendered":"https:\/\/www.slovensko.ai\/?p=18151"},"modified":"2025-11-18T08:58:43","modified_gmt":"2025-11-18T06:58:43","slug":"ai-slovakom-pomaha-setrit-pocas-black-friday","status":"publish","type":"post","link":"https:\/\/www.slovensko.ai\/en\/ai-slovakom-pomaha-setrit-pocas-black-friday\/","title":{"rendered":"AI Slov\u00e1kom pom\u00e1ha \u0161etri\u0165 po\u010das Black Friday"},"content":{"rendered":"
<\/span> 395<\/span> Viden\u00ed<\/span><\/div>

Slov\u00e1ci \u010doraz \u010dastej\u0161ie vyu\u017e\u00edvaj\u00fa umel\u00fa inteligenciu (AI)<\/strong> ako n\u00e1stroj na kontrolu v\u00fddavkov najm\u00e4 po\u010das zliav ako Black Friday<\/strong> \u010di v predviano\u010dnom obdob\u00ed. P\u00e4tina \u013eud\u00ed<\/strong> prizn\u00e1va, \u017ee AI m\u00e1 v\u00e4\u010d\u0161\u00ed vplyv na ich finan\u010dn\u00e9 rozhodnutia ne\u017e pred rokom. Vypl\u00fdva to z novembrov\u00e9ho prieskumu agent\u00fary Dynata pre Revolut na vzorke 1\u202f000 respondentov.<\/p>\n

\ud83d\udccc D\u00f4vody, pre\u010do Slov\u00e1ci vyu\u017e\u00edvaj\u00fa AI pri nakupovan\u00ed:<\/h3>\n
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    34\u202f%<\/strong>: kv\u00f4li \u00faspore pe\u0148az\u00ed<\/p>\n<\/li>\n

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    18\u202f%<\/strong>: ako in\u0161pir\u00e1ciu na dar\u010deky<\/p>\n<\/li>\n

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    10\u202f%<\/strong>: kv\u00f4li \u00faspore \u010dasu<\/p>\n<\/li>\n<\/ul>\n

    Z prieskumu tie\u017e vypl\u00fdva, \u017ee v\u00e4\u010d\u0161ina nevn\u00edma AI ako marketingov\u00fd trik<\/strong>, ale ako praktick\u00e9ho pomocn\u00edka pri rozhodovan\u00ed.<\/p>\n

    Ktor\u00e9 n\u00e1kupn\u00e9 kan\u00e1ly dominuj\u00fa po\u010das zliav?<\/h2>\n

    Najviac n\u00e1kupov<\/strong> po\u010das Black Friday realizuj\u00fa Slov\u00e1ci na webov\u00fdch str\u00e1nkach obchodov (30\u202f%)<\/strong>. Z\u013eavy v kamenn\u00fdch predajniach vyu\u017e\u00edva 24\u202f% \u013eud\u00ed, mobiln\u00e9 aplik\u00e1cie zna\u010diek 11\u202f%. Soci\u00e1lne siete s\u00fa zatia\u013e menej v\u00fdrazn\u00e9 Instagram<\/strong> vyu\u017e\u00edvaj\u00fa na n\u00e1kupy 3\u202f% a Facebook<\/strong> 4\u202f% respondentov.<\/p>\n

    Preh\u013ead n\u00e1kupn\u00fdch kan\u00e1lov pod\u013ea preferenci\u00ed:<\/h3>\n
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    \n\n\n\n\n\n\n\n\n\n\n
    Kan\u00e1l<\/th>\nVyu\u017e\u00edvanie (%)<\/th>\n<\/tr>\n<\/thead>\n
    Webstr\u00e1nky obchodov<\/td>\n30<\/td>\n<\/tr>\n
    Kamenn\u00e9 predajne<\/td>\n24<\/td>\n<\/tr>\n
    Mobiln\u00e9 aplik\u00e1cie zna\u010diek<\/td>\n11<\/td>\n<\/tr>\n
    Instagram<\/td>\n3<\/td>\n<\/tr>\n
    Facebook<\/td>\n4<\/td>\n<\/tr>\n
    Nenakupuj\u00fa v\u00f4bec<\/td>\n23<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

    Ako sa l\u00ed\u0161ia n\u00e1kupn\u00e9 zvyklosti pod\u013ea veku?<\/h2>\n

    Mlad\u00ed \u013eudia (18\u201324 rokov)<\/strong> s\u00fa najakt\u00edvnej\u0161\u00ed po\u010das zliav. A\u017e 33\u202f%<\/strong> z nich nakupuje online, 19\u202f%<\/strong> nav\u0161t\u00edvi kamenn\u00e9 obchody a 18\u202f%<\/strong> vyu\u017e\u00edva mobiln\u00e9 aplik\u00e1cie. Soci\u00e1lne siete ako Instagram<\/strong> s\u00fa hlavn\u00fdm n\u00e1kupn\u00fdm miestom pre 10\u202f%<\/strong> tejto skupiny.<\/p>\n

    Naopak, \u013eudia nad 65 rokov<\/strong> s\u00fa v\u00fdrazne zdr\u017eanlivej\u0161\u00ed takmer polovica<\/strong> z nich Black Friday ignoruje. Uprednost\u0148uj\u00fa preh\u013eadnos\u0165 a d\u00f4veryhodnos\u0165 pred z\u013eavami.<\/p>\n

    Kde s\u00fa najv\u00e4\u010d\u0161ie poku\u0161enia na nepl\u00e1novan\u00e9 n\u00e1kupy?<\/h2>\n

    Soci\u00e1lne siete<\/strong> (Instagram, TikTok, Facebook) s\u00fa pre 29\u202f%<\/strong> \u013eud\u00ed najv\u00e4\u010d\u0161\u00edm l\u00e1kadlom. Najmlad\u0161ia vekov\u00e1 skupina (18\u201324 rokov) ich ako hlavn\u00fd zdroj poku\u0161enia uv\u00e1dza a\u017e v 45\u202f%<\/strong> pr\u00edpadov. Webov\u00e9 str\u00e1nky<\/strong> obchodn\u00edkov s\u00fa rizikom pre 27\u202f%<\/strong> a emailov\u00e9 akcie<\/strong> pre 15\u202f%<\/strong> respondentov.<\/p>\n

    Top sp\u00fa\u0161\u0165a\u010de nepl\u00e1novan\u00fdch n\u00e1kupov:<\/h3>\n
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      Soci\u00e1lne siete<\/strong> \u2013 29\u202f%<\/p>\n<\/li>\n

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      Webov\u00e9 str\u00e1nky obchodn\u00edkov<\/strong> \u2013 27\u202f%<\/p>\n<\/li>\n

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      Emailov\u00e9 promo akcie<\/strong> \u2013 15\u202f%<\/p>\n<\/li>\n

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      Reklama vo vyh\u013ead\u00e1va\u010doch (napr. Google)<\/strong> \u2013 11\u202f%<\/p>\n<\/li>\n<\/ul>\n

      Pozeraj\u00fa sa Slov\u00e1ci s obavami na rok 2026?<\/h2>\n

      \u00c1no. 30\u202f% \u013eud\u00ed<\/strong> sa na svoju finan\u010dn\u00fa situ\u00e1ciu pozer\u00e1 s obavami. Mnoh\u00ed pl\u00e1nuj\u00fa \u0161etri\u0165:<\/p>\n

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        31\u202f%<\/strong> bude kupova\u0165 lacnej\u0161ie potraviny<\/p>\n<\/li>\n

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        25\u202f%<\/strong> chce obmedzi\u0165 zbyto\u010dn\u00e9 v\u00fddavky<\/p>\n<\/li>\n

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        25\u202f%<\/strong> pl\u00e1nuje \u0161etri\u0165 na oble\u010den\u00ed<\/p>\n<\/li>\n

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        14\u202f%<\/strong> ver\u00ed, \u017ee AI im pom\u00f4\u017ee lep\u0161ie spravova\u0165 peniaze<\/p>\n<\/li>\n<\/ul>\n

        Najviac veria v AI ako n\u00e1stroj na zlep\u0161enie financi\u00ed \u013eudia vo veku 25\u201334 rokov<\/strong> (18\u202f%).<\/p>\n

        Z\u00e1ver: AI ako pomocn\u00edk, nie marketingov\u00fd trik<\/h2>\n

        V\u00fdsledky prieskumu ukazuj\u00fa, \u017ee Slov\u00e1ci pristupuj\u00fa k AI racion\u00e1lne ako k n\u00e1stroju na optimaliz\u00e1ciu v\u00fddavkov<\/strong>, nie k reklamn\u00e9mu l\u00e1kadlu. V \u010dase ekonomick\u00fdch ob\u00e1v je AI pre mnoh\u00fdch sp\u00f4sob, ako ma\u0165 v\u00fddavky pod kontrolou<\/strong>. Firmy aj \u0161t\u00e1t by mali na t\u00fato rast\u00facu d\u00f4veru reagova\u0165 ponukou spo\u013eahliv\u00fdch a u\u017eito\u010dn\u00fdch rie\u0161en\u00ed.<\/p>","protected":false},"excerpt":{"rendered":"

        395 Viden\u00edSlov\u00e1ci \u010doraz \u010dastej\u0161ie vyu\u017e\u00edvaj\u00fa umel\u00fa inteligenciu (AI) ako n\u00e1stroj na kontrolu v\u00fddavkov najm\u00e4 po\u010das zliav ako Black Friday \u010di v predviano\u010dnom obdob\u00ed. P\u00e4tina \u013eud\u00ed prizn\u00e1va, \u017ee AI m\u00e1 v\u00e4\u010d\u0161\u00ed vplyv na ich finan\u010dn\u00e9 rozhodnutia ne\u017e pred rokom. Vypl\u00fdva to z novembrov\u00e9ho prieskumu agent\u00fary Dynata pre Revolut na vzorke 1\u202f000 respondentov. \ud83d\udccc D\u00f4vody, pre\u010do Slov\u00e1ci […]<\/p>\n","protected":false},"author":5,"featured_media":18152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[377,53],"class_list":["post-18151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ai-novinky","tag-umela-inteligencia"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts\/18151"}],"collection":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/comments?post=18151"}],"version-history":[{"count":1,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts\/18151\/revisions"}],"predecessor-version":[{"id":18153,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts\/18151\/revisions\/18153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/media\/18152"}],"wp:attachment":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/media?parent=18151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/categories?post=18151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/tags?post=18151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}