{"id":17654,"date":"2025-09-26T09:30:17","date_gmt":"2025-09-26T07:30:17","guid":{"rendered":"https:\/\/www.slovensko.ai\/?p=17654"},"modified":"2025-09-26T09:35:22","modified_gmt":"2025-09-26T07:35:22","slug":"rolling-stone-zaluje-google-za-ai-suhrny","status":"publish","type":"post","link":"https:\/\/www.slovensko.ai\/en\/rolling-stone-zaluje-google-za-ai-suhrny\/","title":{"rendered":"Rolling Stone \u017ealuje Google za AI s\u00fahrny"},"content":{"rendered":"
<\/span> 392<\/span> Viden\u00ed<\/span><\/div>

D\u00f4vodom \u017ealoby je neleg\u00e1lne vyu\u017eitie obsahu v AI s\u00fahrnoch.<\/strong> Americk\u00e1 medi\u00e1lna skupina Penske Media<\/strong>, vydavate\u013e magaz\u00ednov Rolling Stone<\/strong>, The Hollywood Reporter<\/strong> a \u010fal\u0161\u00edch, podala protimonopoln\u00fa \u017ealobu<\/strong> proti Google. Tvrd\u00ed, \u017ee AI s\u00fahrny, ktor\u00e9 sa zobrazuj\u00fa priamo vo vyh\u013ead\u00e1van\u00ed, zneu\u017e\u00edvaj\u00fa ich novin\u00e1rsky obsah bez povolenia<\/strong> a zni\u017euj\u00fa n\u00e1v\u0161tevnos\u0165 ich webstr\u00e1nok.<\/p>\n

S\u00fahrny vraj \u010dasto odpovedaj\u00fa na ot\u00e1zky pou\u017e\u00edvate\u013eov tak presne, \u017ee u\u017e nie je d\u00f4vod preklikn\u00fa\u0165 sa na p\u00f4vodn\u00fd \u010dl\u00e1nok<\/strong>.<\/p>\n

Ako funguj\u00fa AI s\u00fahrny od Google?<\/strong><\/h3>\n

AI s\u00fahrny poskytuj\u00fa r\u00fdchle odpovede priamo vo vyh\u013ead\u00e1van\u00ed.<\/strong> Od roku 2023 Google testuje a postupne zav\u00e1dza funkciu, ktor\u00e1 pomocou AI zobrazuje automaticky generovan\u00e9 preh\u013eady a odpovede<\/strong> priamo v hornej \u010dasti v\u00fdsledkov. T\u00fdm sa v\u00fdrazne zni\u017euje po\u010det preklikov na p\u00f4vodn\u00e9 str\u00e1nky<\/strong> a zni\u017euj\u00fa sa reklamn\u00e9 pr\u00edjmy vydavate\u013eov.<\/p>\n

\n
\n\n\n\n\n\n\n\n
Funkcia<\/th>\nVplyv na vydavate\u013eov<\/th>\n<\/tr>\n<\/thead>\n
AI s\u00fahrny vo vyh\u013ead\u00e1van\u00ed<\/td>\nZni\u017euj\u00fa organick\u00fa n\u00e1v\u0161tevnos\u0165<\/td>\n<\/tr>\n
Priame odpovede v SERP<\/td>\nNahrazuj\u00fa potrebu klikn\u00fa\u0165 na zdroj<\/td>\n<\/tr>\n
Dominantn\u00e9 umiestnenie<\/td>\nOds\u00fava klasick\u00e9 odkazy ni\u017e\u0161ie<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

Ak\u00e9 argumenty uv\u00e1dza Penske Media?<\/strong><\/h3>\n

Google sa pod\u013ea nich sna\u017e\u00ed nahradi\u0165 sprostredkovate\u013ea ako cie\u013eov\u00e9 m\u00e9dium.<\/strong> Penske tvrd\u00ed, \u017ee Google zneu\u017e\u00edva dominantn\u00e9 postavenie<\/strong> vo vyh\u013ead\u00e1van\u00ed na to, aby si prisvojil hodnotu cudz\u00edch \u010dl\u00e1nkov bez kompenz\u00e1cie<\/strong>. V \u017ealobe poukazuje aj na to, \u017ee m\u00e9di\u00e1 z\u00e1visl\u00e9 od reklamy s\u00fa ekonomicky po\u0161kodzovan\u00e9.<\/p>\n

Medzi hlavn\u00e9 body \u017ealoby patria:<\/p>\n

    \n
  • \n

    Poru\u0161enie autorsk\u00fdch pr\u00e1v (neopr\u00e1vnen\u00e9 pou\u017eitie obsahu)<\/p>\n<\/li>\n

  • \n

    Poru\u0161enie hospod\u00e1rskej s\u00fa\u0165a\u017ee (zneu\u017eitie dominantn\u00e9ho postavenia)<\/p>\n<\/li>\n

  • \n

    Pokles n\u00e1v\u0161tevnosti a pr\u00edjmov z reklamy<\/p>\n<\/li>\n

  • \n

    Snaha Google nahradi\u0165 klasick\u00e9 m\u00e9di\u00e1 ako hlavn\u00fd zdroj inform\u00e1ci\u00ed<\/p>\n<\/li>\n<\/ul>\n

    Ako reaguje Google na obvinenia?<\/strong><\/h3>\n

    Google tvrd\u00ed, \u017ee AI preh\u013eady pom\u00e1haj\u00fa objavova\u0165 obsah.<\/strong> Hovorca spolo\u010dnosti reagoval s t\u00fdm, \u017ee preh\u013eady zalo\u017een\u00e9 na AI zvy\u0161uj\u00fa komfort pou\u017e\u00edvate\u013eov<\/strong> a pom\u00e1haj\u00fa im r\u00fdchlej\u0161ie n\u00e1js\u0165 odpovede. Pod\u013ea Google s\u00fa AI s\u00fahrny doplnen\u00edm, nie n\u00e1hradou<\/strong> odkazov, pri\u010dom vraj denne presmeruj\u00fa \u201emiliardy kliknut\u00ed<\/strong>\u201c na r\u00f4zne weby.<\/p>\n

    Spolo\u010dnos\u0165 tvrd\u00ed, \u017ee s\u00fahrny roz\u0161iruj\u00fa dosah a objavovanie nov\u00e9ho obsahu<\/strong> a vydavate\u013eom m\u00f4\u017eu prin\u00e1\u0161a\u0165 dlhodob\u00fd \u00fa\u017eitok.<\/p>\n

    Je tento spor v\u00fdnimo\u010dn\u00fd?<\/strong><\/h3>\n

    Ide o prv\u00fd verejn\u00fd s\u00fadny spor ve\u013ek\u00e9ho medi\u00e1lneho domu proti AI s\u00fahrnom Google.<\/strong> K\u00fdm autorsk\u00e9 spory medzi AI firmami a tvorcami obsahu sa rozrastaj\u00fa (napr. OpenAI vs. New York Times), Penske Media je prv\u00fd ve\u013ek\u00fd vydavate\u013e<\/strong>, ktor\u00fd \u017ealobu zameral v\u00fdlu\u010dne na preh\u013eady vo vyh\u013ead\u00e1van\u00ed<\/strong>, nie na tr\u00e9ning modelov.<\/p>\n

    Tento krok m\u00f4\u017ee:<\/p>\n

      \n
    • \n

      povzbudi\u0165 \u010fal\u0161\u00edch vydavate\u013eov k \u017ealob\u00e1m<\/p>\n<\/li>\n

    • \n

      ur\u00fdchli\u0165 tvorbu pr\u00e1vneho r\u00e1mca pre pou\u017eitie AI v m\u00e9di\u00e1ch<\/p>\n<\/li>\n

    • \n

      spusti\u0165 tlak na zavedenie licen\u010dn\u00fdch poplatkov<\/strong> za pou\u017e\u00edvanie obsahu<\/p>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

      392 Viden\u00edD\u00f4vodom \u017ealoby je neleg\u00e1lne vyu\u017eitie obsahu v AI s\u00fahrnoch. Americk\u00e1 medi\u00e1lna skupina Penske Media, vydavate\u013e magaz\u00ednov Rolling Stone, The Hollywood Reporter a \u010fal\u0161\u00edch, podala protimonopoln\u00fa \u017ealobu proti Google. Tvrd\u00ed, \u017ee AI s\u00fahrny, ktor\u00e9 sa zobrazuj\u00fa priamo vo vyh\u013ead\u00e1van\u00ed, zneu\u017e\u00edvaj\u00fa ich novin\u00e1rsky obsah bez povolenia a zni\u017euj\u00fa n\u00e1v\u0161tevnos\u0165 ich webstr\u00e1nok. S\u00fahrny vraj \u010dasto odpovedaj\u00fa na […]<\/p>\n","protected":false},"author":5,"featured_media":17655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[377,53],"class_list":["post-17654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ai-novinky","tag-umela-inteligencia"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts\/17654"}],"collection":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/comments?post=17654"}],"version-history":[{"count":1,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts\/17654\/revisions"}],"predecessor-version":[{"id":17656,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts\/17654\/revisions\/17656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/media\/17655"}],"wp:attachment":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/media?parent=17654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/categories?post=17654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/tags?post=17654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}