{"id":16658,"date":"2025-07-07T09:15:21","date_gmt":"2025-07-07T07:15:21","guid":{"rendered":"https:\/\/www.slovensko.ai\/?p=16658"},"modified":"2025-07-07T09:07:56","modified_gmt":"2025-07-07T07:07:56","slug":"slovaci-maju-problem-rozoznat-falosne-ai-obsahy","status":"publish","type":"post","link":"https:\/\/www.slovensko.ai\/en\/slovaci-maju-problem-rozoznat-falosne-ai-obsahy\/","title":{"rendered":"Slov\u00e1ci maj\u00fa probl\u00e9m rozozna\u0165 falo\u0161n\u00e9 AI obsahy"},"content":{"rendered":"
<\/span> 628<\/span> Viden\u00ed<\/span><\/div>

Slovensko dnes \u010del\u00ed prudk\u00e9mu n\u00e1stupu generat\u00edvnej Artificial intelligence<\/a>, ktor\u00e1 umo\u017e\u0148uje vytv\u00e1ra\u0165 texty, fotografie, vide\u00e1 \u010di audio nahr\u00e1vky s takou presved\u010divos\u0165ou, \u017ee be\u017en\u00fd \u010dlovek len \u0165a\u017eko rozozn\u00e1, \u010di je obsah prav\u00fd. Tento fenom\u00e9n sa dot\u00fdka nielen medi\u00e1lneho priestoru, ale aj politiky, \u0161kolstva \u010di ka\u017edodenn\u00fdch medzi\u013eudsk\u00fdch vz\u0165ahov. Aktu\u00e1lne prieskumy nazna\u010duj\u00fa, \u017ee Slov\u00e1ci sa v tomto novom prostred\u00ed orientuj\u00fa len s \u0165a\u017ekos\u0165ami.<\/p>\n

Znepokojiv\u00e9 \u0161tatistiky a prieskumy<\/h3>\n

Pod\u013ea ned\u00e1vnych d\u00e1t IVO a ESET a\u017e 31 % Slov\u00e1kov uverilo obsahu, ktor\u00fd bol generovan\u00fd umelou inteligenciou<\/a>, a a\u017e n\u00e1sledne zistili, \u017ee bol falo\u0161n\u00fd. Len 21 % respondentov dok\u00e1zalo spr\u00e1vne ur\u010di\u0165, ktor\u00e1 z predlo\u017een\u00fdch fotografi\u00ed bola AI-generovan\u00e1. Zvy\u0161ok bol bu\u010f neist\u00fd, alebo ozna\u010dil za falo\u0161n\u00fa \u00faplne re\u00e1lnu fotografiu. Navy\u0161e, 57 % Slov\u00e1kov sa priznalo, \u017ee sa stretlo s podozriv\u00fdm obsahom, o ktorom mali dojem, \u017ee ho mohla vytvori\u0165 umel\u00e1 inteligencia, a 77 % z nich tvrd\u00ed, \u017ee sa s tak\u00fdmto obsahom naj\u010dastej\u0161ie stret\u00e1vaj\u00fa na soci\u00e1lnych sie\u0165ach. A\u017e 24 % prizn\u00e1va, \u017ee nevie rozl\u00ed\u0161i\u0165 AI obsah od \u013eudsk\u00e9ho. Najohrozenej\u0161ou skupinou s\u00fa seniori a osoby s ni\u017e\u0161\u00edm vzdelan\u00edm, kde probl\u00e9m s rozl\u00ed\u0161en\u00edm dosahuje vy\u0161e 40 %.<\/p>\n

Kde sa falo\u0161n\u00fd obsah najviac \u0161\u00edri?<\/h3>\n

Soci\u00e1lne siete s\u00fa pod\u013ea odborn\u00edkov najv\u00e4\u010d\u0161\u00edm rezervo\u00e1rom falo\u0161n\u00e9ho obsahu generovan\u00e9ho AI<\/a>. Deepfake vide\u00e1 s manipulovan\u00fdmi hlasmi politikov, falo\u0161n\u00e9 recenzie produktov, klamliv\u00e9 spr\u00e1vy \u0161\u00edren\u00e9 botmi alebo chatbotmi \u2013 to v\u0161etko dnes zaplavuje Facebook, Instagram \u010di TikTok. \u0160\u00edrenie t\u00fdchto obsahov je navy\u0161e mas\u00edvne podporovan\u00e9 algoritmami, ktor\u00e9 zv\u00fdhod\u0148uj\u00fa \u0161okuj\u00faci \u010di polarizuj\u00faci materi\u00e1l, \u010do e\u0161te viac komplikuje schopnos\u0165 pou\u017e\u00edvate\u013eov posudzova\u0165 pravdivos\u0165.<\/p>\n

Pre\u010do je rozl\u00ed\u0161enie AI obsahu tak\u00e9 \u0165a\u017ek\u00e9?<\/h3>\n

Technol\u00f3gia generat\u00edvnej umelej inteligencie sa zlep\u0161uje m\u00ed\u013eov\u00fdmi krokmi a jej v\u00fdstupy s\u00fa \u010doraz presved\u010divej\u0161ie. Z\u00e1rove\u0148 \u013eudia nedisponuj\u00fa dostato\u010dn\u00fdmi overovac\u00edmi n\u00e1strojmi ani vedomos\u0165ami, ako identifikova\u0165 deepfake vide\u00e1 alebo texty generovan\u00e9 pokro\u010dil\u00fdmi jazykov\u00fdmi modelmi. Digit\u00e1lna gramotnos\u0165 zost\u00e1va na Slovensku v mnoh\u00fdch vekov\u00fdch a vzdelanostn\u00fdch skupin\u00e1ch na n\u00edzkej \u00farovni, \u010do je hlavn\u00fd d\u00f4vod, pre\u010do sa falo\u0161n\u00fd obsah tak r\u00fdchlo \u0161\u00edri a prij\u00edma.<\/p>\n

Dopady na spolo\u010dnos\u0165 a demokraciu<\/h3>\n

Falo\u0161n\u00fd obsah m\u00f4\u017ee ma\u0165 v\u00e1\u017ene d\u00f4sledky na demokratick\u00e9 procesy. Pod\u013ea prieskumov sa s politicky manipulovan\u00fdm AI obsahom stretlo u\u017e 33 % Slov\u00e1kov, naj\u010dastej\u0161ie pred vo\u013ebami alebo po\u010das citliv\u00fdch spolo\u010densk\u00fdch udalost\u00ed. Ak sa \u013eudia nevedia spo\u013eahn\u00fa\u0165 na to, \u010do vidia a po\u010duj\u00fa, podkop\u00e1va to ich d\u00f4veru vo verejn\u00e9 in\u0161tit\u00facie aj m\u00e9di\u00e1. Tento trend vedie k rast\u00facej polariz\u00e1cii, frustr\u00e1cii a v kone\u010dnom d\u00f4sledku k oslabeniu samotnej demokracie.<\/p>\n

Ako sa br\u00e1ni\u0165 a \u010do pom\u00f4\u017ee?<\/h3>\n

Experti odpor\u00fa\u010daj\u00fa kombin\u00e1ciu opatren\u00ed:<\/p>\n

    \n
  • mas\u00edvnu podporu digit\u00e1lneho vzdel\u00e1vania a kritick\u00e9ho myslenia,<\/li>\n
  • invest\u00edcie do technol\u00f3gi\u00ed na detekciu deepfake obsahu,<\/li>\n
  • regul\u00e1ciu platforiem, ktor\u00e9 umo\u017e\u0148uj\u00fa r\u00fdchle \u0161\u00edrenie AI-generovan\u00e9ho klamliv\u00e9ho materi\u00e1lu,<\/li>\n
  • v\u00e4\u010d\u0161iu transparentnos\u0165 zo strany tvorcov umelej inteligencie a jej poskytovate\u013eov.<\/li>\n<\/ul>\n

    D\u00f4le\u017eit\u00e9 je, aby sa zodpovednos\u0165 nedala len na jednotlivcov, ale aby boli zapojen\u00e9 aj \u0161t\u00e1tne in\u0161tit\u00facie, \u0161koly a samotn\u00e9 technologick\u00e9 firmy.<\/p>\n

    <\/div>","protected":false},"excerpt":{"rendered":"

    628 Viden\u00edSlovensko dnes \u010del\u00ed prudk\u00e9mu n\u00e1stupu generat\u00edvnej umelej inteligencie, ktor\u00e1 umo\u017e\u0148uje vytv\u00e1ra\u0165 texty, fotografie, vide\u00e1 \u010di audio nahr\u00e1vky s takou presved\u010divos\u0165ou, \u017ee be\u017en\u00fd \u010dlovek len \u0165a\u017eko rozozn\u00e1, \u010di je obsah prav\u00fd. Tento fenom\u00e9n sa dot\u00fdka nielen medi\u00e1lneho priestoru, ale aj politiky, \u0161kolstva \u010di ka\u017edodenn\u00fdch medzi\u013eudsk\u00fdch vz\u0165ahov. Aktu\u00e1lne prieskumy nazna\u010duj\u00fa, \u017ee Slov\u00e1ci sa v tomto novom […]<\/p>\n","protected":false},"author":5,"featured_media":16659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[377,79,53],"class_list":["post-16658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ai-novinky","tag-slovensko-ai","tag-umela-inteligencia"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts\/16658"}],"collection":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/comments?post=16658"}],"version-history":[{"count":1,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts\/16658\/revisions"}],"predecessor-version":[{"id":16660,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts\/16658\/revisions\/16660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/media\/16659"}],"wp:attachment":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/media?parent=16658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/categories?post=16658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/tags?post=16658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}