{"id":15044,"date":"2025-03-26T09:00:07","date_gmt":"2025-03-26T07:00:07","guid":{"rendered":"https:\/\/www.slovensko.ai\/?p=15044"},"modified":"2025-03-24T16:19:08","modified_gmt":"2025-03-24T14:19:08","slug":"herci-vs-ai-hollywood-celi-digitalnej-revolucii","status":"publish","type":"post","link":"https:\/\/www.slovensko.ai\/en\/herci-vs-ai-hollywood-celi-digitalnej-revolucii\/","title":{"rendered":"Herci vs. AI: Hollywood \u010del\u00ed digit\u00e1lnej revol\u00facii"},"content":{"rendered":"
<\/span> 419<\/span> Viden\u00ed<\/span><\/div>

V \u010doraz digit\u00e1lnej\u0161om svete sa umel\u00e1 inteligencia (AI) dost\u00e1va aj tam, kde bola kedysi nepredstavite\u013en\u00e1 \u2013 do sveta herectva, tvorivosti a umeleck\u00e9ho prejavu. Hollywood moment\u00e1lne za\u017e\u00edva etick\u00fa a pr\u00e1vnu b\u00farku. Herci, dabl\u00e9ri a umelci bojuj\u00fa za ochranu svojho hlasu, v\u00fdzoru a digit\u00e1lnej identity pred nekontrolovan\u00fdm pou\u017eit\u00edm AI.<\/p>\n

Hlas a tv\u00e1r na predaj?<\/h3>\n

Pod\u013ea report\u00e1\u017ee CBS News st\u00fapa po\u010det pr\u00edpadov, kedy s\u00fa herci “digit\u00e1lne duplikovan\u00ed” bez toho, aby s t\u00fdm s\u00fahlasili. AI technol\u00f3gie dnes dok\u00e1\u017eu verne napodobni\u0165 hlas a vzh\u013ead \u010dloveka s pomocou nieko\u013ek\u00fdch min\u00fat z\u00e1znamu \u2013 bez potreby fyzickej pr\u00edtomnosti.<\/p>\n

To otv\u00e1ra producentom nov\u00e9 mo\u017enosti: vytvori\u0165 film alebo reklamu s digit\u00e1lnym dvojn\u00edkom herca, bez jeho osobnej \u00fa\u010dasti \u2013 a \u010dasto aj bez jeho s\u00fahlasu. Herci sa preto ob\u00e1vaj\u00fa, \u017ee m\u00f4\u017eu pr\u00eds\u0165 o pr\u00e1cu, kontrolu nad svoj\u00edm telom i hlasom a napokon aj o d\u00f4stojnos\u0165.<\/p>\n

\n

Pre\u010do s\u00fa umelci znepokojen\u00ed?<\/h3>\n
    \n
  • Strata kontroly:<\/strong> Herci chc\u00fa ma\u0165 mo\u017enos\u0165 schva\u013eova\u0165, kde a ako sa ich digit\u00e1lny obraz pou\u017eije.<\/li>\n
  • Neetick\u00e9 vyu\u017eitie:<\/strong> Digit\u00e1lna podoba m\u00f4\u017ee by\u0165 pou\u017eit\u00e1 v obsahoch, ktor\u00e9 by umelec za norm\u00e1lnych okolnost\u00ed odmietol (napr. n\u00e1siln\u00e9 alebo sexu\u00e1lne sc\u00e9ny).<\/li>\n
  • Bez n\u00e1hrady:<\/strong> V mnoh\u00fdch pr\u00edpadoch sa hercom za pou\u017eitie ich AI dvojn\u00edka v\u00f4bec neplat\u00ed.<\/li>\n
  • Trh pr\u00e1ce sa men\u00ed:<\/strong> Producenti za\u010d\u00ednaj\u00fa vyu\u017e\u00edva\u0165 AI modely namiesto \u017eiv\u00fdch hercov, \u010do ovplyv\u0148uje ich zamestnanos\u0165.<\/li>\n<\/ul>\n
    \n

    SAG-AFTRA zasahuje<\/h3>\n

    Odborov\u00e1 organiz\u00e1cia SAG-AFTRA<\/strong>, zastupuj\u00faca hercov a \u010fal\u0161\u00edch profesion\u00e1lov v z\u00e1bavnom priemysle, naliehavo \u017eiada prijatie z\u00e1konov, ktor\u00e9 by zakotvili pr\u00e1vo na kontrolu nad digit\u00e1lnou podobou. Predstavitelia odborov tvrdia, \u017ee technol\u00f3gia u\u017e d\u00e1vno predbehla legislat\u00edvu a ak sa neurobia kroky dnes, v bud\u00facnosti bude neskoro.<\/p>\n

    \n

    T\u00e9ma zasahuje aj do politiky a \u0161kolstva<\/h3>\n

    Zauj\u00edmavos\u0165ou je, \u017ee podobn\u00e9 obavy maj\u00fa aj politici, u\u010ditelia, moder\u00e1tori a influenceri. Pr\u00edpadov, ke\u010f niekto zneu\u017eil hlas zn\u00e1mej osobnosti na \u0161\u00edrenie falo\u0161nej spr\u00e1vy, r\u00fdchlo prib\u00fada.<\/p>\n

    Americk\u00fd kongres aj eur\u00f3pske in\u0161tit\u00facie preto zva\u017euj\u00fa legislat\u00edvne opatrenia, ktor\u00e9 by:<\/p>\n

      \n
    • zak\u00e1zali komer\u010dn\u00e9 vyu\u017eitie AI duplik\u00e1tov bez v\u00fdslovn\u00e9ho s\u00fahlasu osoby,<\/li>\n
    • zaviedli povinn\u00e9 ozna\u010denie AI-generovan\u00e9ho obsahu,<\/li>\n
    • umo\u017enili jednotlivcom \u017eiada\u0165 odstr\u00e1nenie ich digit\u00e1lnej k\u00f3pie z datab\u00e1z.<\/li>\n<\/ul>\n
      \n

      Zauj\u00edmavosti a kontext<\/h3>\n
        \n
      • V \u010c\u00edne u\u017e existuje tzv. deepfake register<\/strong>, ktor\u00fd vy\u017eaduje ozna\u010dovanie obsahu vytvoren\u00e9ho pomocou AI.<\/li>\n
      • Spolo\u010dnosti ako Adobe<\/strong> alebo OpenAI<\/strong> zav\u00e1dzaj\u00fa funkcie pre detekciu a kontrolu \u201esyntetick\u00e9ho obsahu\u201c.<\/li>\n
      • AI herci sa u\u017e objavili vo filmoch \u2013 napr\u00edklad mlad\u00fd Luke Skywalker v \u201eThe Mandalorian\u201c bol \u00faplne digit\u00e1lne generovan\u00fd.<\/li>\n<\/ul>\n
        \n

        Z\u00e1ver<\/h2>\n

        Hollywood stoj\u00ed na kri\u017eovatke: na jednej strane mo\u017enosti, ktor\u00e9 AI prin\u00e1\u0161a, na druhej strane pr\u00e1va a d\u00f4stojnos\u0165 skuto\u010dn\u00fdch \u013eud\u00ed. Ot\u00e1zka nestoj\u00ed len tak, \u010di AI nahrad\u00ed hercov, ale \u010di si \u013eudia zachovaj\u00fa kontrolu nad t\u00fdm, k\u00fdm s\u00fa \u2013 aj v digit\u00e1lnom priestore. Ako sa k tejto v\u00fdzve postavia \u0161t\u00e1ty, tvorcovia a technologick\u00e9 firmy, bude k\u013e\u00fa\u010dov\u00e9 pre bud\u00facnos\u0165 nielen filmov\u00e9ho priemyslu, ale aj n\u00e1\u0161ho vn\u00edmania autenticity.<\/p>","protected":false},"excerpt":{"rendered":"

        419 Viden\u00edV \u010doraz digit\u00e1lnej\u0161om svete sa umel\u00e1 inteligencia (AI) dost\u00e1va aj tam, kde bola kedysi nepredstavite\u013en\u00e1 \u2013 do sveta herectva, tvorivosti a umeleck\u00e9ho prejavu. Hollywood moment\u00e1lne za\u017e\u00edva etick\u00fa a pr\u00e1vnu b\u00farku. Herci, dabl\u00e9ri a umelci bojuj\u00fa za ochranu svojho hlasu, v\u00fdzoru a digit\u00e1lnej identity pred nekontrolovan\u00fdm pou\u017eit\u00edm AI. Hlas a tv\u00e1r na predaj? Pod\u013ea report\u00e1\u017ee […]<\/p>\n","protected":false},"author":5,"featured_media":15045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[77,604,377,54,79,53],"class_list":["post-15044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ai","tag-ai-herci","tag-ai-novinky","tag-ai-technologie","tag-slovensko-ai","tag-umela-inteligencia"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts\/15044"}],"collection":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/comments?post=15044"}],"version-history":[{"count":1,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts\/15044\/revisions"}],"predecessor-version":[{"id":15046,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/posts\/15044\/revisions\/15046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/media\/15045"}],"wp:attachment":[{"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/media?parent=15044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/categories?post=15044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovensko.ai\/en\/wp-json\/wp\/v2\/tags?post=15044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}